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众筹模式为创意出版提供了一种新的融资渠道,为传统出版行业的发展带来了新的活力。本文首先分析了众筹对创意出版的影响,在此基础上分析了创意出版众筹的运作方式并对其未来发展路径进行构建。最后针对目前我国创意出版领域发展众筹模式存在的问题,提出我国创意出版产业发展众筹模式的若干建议。
Crowdfunding model provides a new financing channel for creative publishing, bringing new vitality to the development of traditional publishing industry. This article first analyzes the impact of crowdfunding on creative publishing, and on this basis, analyzes the operation of creative crowdfunding and the construction of its future development path. Finally, according to the existing problems in the development of crowdfunding patterns in the field of creative publishing in our country, some suggestions are put forward for the development of crowdfunding patterns in China’s creative publishing industry.