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在经济全球化的今天,激烈的市场竞争使得企业的管理理念经历了从以产品为中心到以市场为中心,再到目前的以客户为中心的动态转变历程。客户成为企业最重要的战略资源,如何抓住客户、留住客户、维持客户的忠诚度,保持企业的市场竞争力,已成为所有企业关心的核心问题。客户关系管理是现代管理思想与信息技术的集成,围绕“以客户为中
In today’s economic globalization, the fierce market competition has led to the management philosophy of the enterprise going from a product-centered to a market-centered, to the current customer-centric dynamic. Clients become the most important strategic resource for an enterprise. How to seize customers, retain customers, maintain customer loyalty and maintain their market competitiveness have become the core concerns of all enterprises. Customer relationship management is the integration of modern management thinking and information technology, around the "customer-oriented