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与报纸、电视的新闻传播手段相比,广播新闻的传播手段相对比较单一,主要靠声音传播信息,也主要靠声音来刺激、吸引受众。这就为广播人提出了一个话题:广播新闻应如何扬长避短,发挥其特有的优势? 一、广播新闻应追求“视觉化” 即通过采访,运用音响和写作艺术,想方设法地获取感性的画面,把听众“带进”新闻现场,唤起其思维和想象,进而形成事物的立体感、画面感和活动感,感知事物形象,从而留下鲜明生动的印象。
Compared with newspapers and television news broadcasts, broadcasting news is relatively simple in terms of means of communication. It mainly uses sound to transmit information, and mainly uses sound to stimulate and attract audiences. This raises a topic for broadcasters: How can broadcasting news avoid weaknesses and exert its unique advantages? First, broadcasting news should pursue “visualization”, that is, through interviewing, using sound and writing art, trying to obtain perceptual images, The listeners “bring in” the news scene and arouse their thinking and imagination, thereby forming a three-dimensional sense of object, a sense of painting and a sense of activity, and perceiving the image of things, leaving a vivid and vivid impression.