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如今,随着信息传播的速度愈加迅速和快捷,传播的方式和渠道愈加多样和多元,传播的内容愈加丰富和海量,“新媒体”一词的使用频率也跟着高涨起来。新媒体这一概念的提出可以追溯到1967年美国哥伦比亚广播电视网技术研究所所长马克的一份商品开发计划中。此后,美国传播政策总统特别委员会主席罗斯托在向尼克松总统提交的报告书中也多处使用了该词。由此“新媒体”
Nowadays, with the more rapid and faster information dissemination, the more diversified and diversified ways and channels of dissemination, the more mass and mass dissemination is. The use of the term “new media” also rises frequently. The concept of new media goes back to a product development plan by Mark, a director of the 1967 Institute for Technology in Broadcasting at Columbia. Since then, Rostow, chairman of the U.S. Presidential Special Commission for Dissemination Policy, has also used the term in many places in his report to President Nixon. From this “new media ”