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一、全球化趋势与传媒产业的发展互相推波助澜“全球化”这个词最早是由莱维于1985年发明的。莱维用“全球化”这个词来形容此前20年间国际经济发生的巨大变化.即商品、服务、资本和技术在世界性生产、消费和投资领域中的扩散。全球化是资本积累、现代物流、信息技术和金融体系等等共同推动的结果。
First, the trend of globalization and the development of the media industry are mutually reinforcing. The term “globalization” was first invented by Levi in 1985. Levi uses the term “globalization” to describe the tremendous changes that have taken place in the international economy over the past two decades, namely the proliferation of goods, services, capital and technology in the world of production, consumption and investment. Globalization is the result of a combination of capital accumulation, modern logistics, information technology and the financial system.