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在不少行业里出现这样的情形:渠道做绝了,价格战打完了.促销玩腻了.广告也做烂了.但还是找不到突破性的发展,企业赢利能力仍然处于半“休克状态”。因此.不少企业家以及营销人员开始冥思苦想.四处寻找如何让企业脱颖而出的机会点。但上帝并没有向他们敞开“慈悲”之门。虽然他们开发了很多稀奇古怪的产品。结果却基本上推一个死一个,始终没有找到这把梦中的“金钥匙”。于是,不少人无奈地喊出:跟随也许是最好的战略。但结果并非如此。
In many industries such a situation occurs: the channel to do absolutely, the price war over. Promotions tired. Advertising is also doing bad, but still can not find a breakthrough development, corporate profitability is still in half “shock status”. Therefore, many entrepreneurs and marketers began to meditate .Finally looking for ways to make the company stand out from the opportunities. But God did not open them to the door of “compassion.” Although they developed a lot of weird products. The result is basically pushing a dead one, never found the “golden key” in this dream. As a result, many people reluctantly shouted: follow may be the best strategy. But the result is not the case.