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科技的迅猛发展,带给人类的巨大财富的同时,又对生态环境造成严重污染,一场绿色革命浪潮席卷而至。包装设计对于设计师来说,零负担、无污染、可回收、可循环重复利用,适合运输的可持续设计才是新营销模式下包装的需求。我们在提倡外部简约包装结构、简化包装形式的同时,强烈呼吁内部包装版面的绿色可持续设计。个性精准的文字、内涵丰富的图形、单纯的色彩、简约的版面,少印刷甚至无印刷都是现代包装版面设计的迫切需求,只有做到这些,才是与时俱进,科技环保,可持续发展的必经途径。本文围绕着如何“绿色”包装版面展开讨论,重点探求版面可持续设计的策略并分析其在现代包装设计中的应用,呼吁建立一定的监督机制和法律依据,使可持续包装设计落到实处,做到真正的造福人类。
With the rapid development of science and technology and the great wealth brought to mankind, it has also caused serious pollution to the ecological environment. A wave of the green revolution swept through. Packaging Design For designers, zero-burden, pollution-free, recyclable, recyclable, sustainable design for transport is the demand for packaging under the new marketing model. While advocating an external simple packaging structure and simplifying the packaging, we strongly urge the green and sustainable design of the interior packaging layout. Accurate personality text, rich graphics, simple color, simple layout, less printing or no printing are the urgent needs of the design of modern packaging layout, and only do it, is to keep pace with the times, environmental technology, sustainable The only way to develop. This article focuses on how to “green” package layout discussion, focusing on sustainable layout design strategy and analysis of its application in modern packaging design, called for the establishment of a certain monitoring mechanism and legal basis for sustainable packaging design fell Really, so that the real benefit to mankind.