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企业要想在21世纪继续保持竞争优势,需要对消费者需求的有效适应和强化,由此实现引导需求,促进企业市场的持续巩固和扩大。了解需求 消费者购买产品动机较为复杂,这其中既有理智自信型的购买者,也有冲动诱发型的购买者,另外还有出于照顾某种特殊人际关系的被迫型购买者等。对消费者使用产品情况的分析将有助于对购买动机的分析,从而最终确定消费者对产品的态度。
To continue to maintain their competitive advantage in the 21st century, enterprises need to effectively adapt to and reinforce consumer demand so as to guide the demand and promote the continuous consolidation and expansion of the enterprise market. Understand the demand for consumers to buy products more complex motivations, including both rational and confident buyers, but also impulse-induced buyers, as well as out of care for a particular type of interpersonal relationships forced buyers. An analysis of what consumers are using will help to analyze buying motivations and ultimately determine consumer attitudes to the product.