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资金一直是困扰企业发展壮大的瓶颈。转企改制后的高校出版社在谋求企业化发展的过程中,仅依靠现有的政府和银行渠道已不能满足其多元化发展的资金需求。通过设计符合高校出版社企业化发展的“政府+银行+市场”的融资模式,从融资主体、融资项目、融资方式和融资条件四个环节的市场化路径入手,引入股权、债券、信托融资以及产业投资基金等市场化融资手段,吸引各项社会资本参与高校出版社的企业化发展,充分发挥市场机制在资源配置中的作用,为高校出版社的跨越式发展提供充足的资金保障。
Funds have always plagued the bottleneck in the development and growth of enterprises. In the course of seeking enterprise development, colleges and universities publishers after the system transformation of the enterprises can not meet the capital needs of their diversified development only by relying on the existing government and banking channels. By designing a financing model that is in line with the “government + bank + market” of the enterprise development of university publishing houses, this paper starts with the marketization path of four aspects: financing subjects, financing projects, financing methods and financing conditions, introducing equity, bonds, trusts Financing and industrial investment funds and other market-based financing means, to attract all social capital to participate in the development of university publishing enterprises, give full play to the role of market mechanism in the allocation of resources for the leap-forward development of colleges and universities to provide adequate financial support.