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企业形象是指社会消费公众和企业内部成员对企业的综合评价及由此而形成的对企业的感觉和印象。是以企业的经营思想、价值观念、文化精神为核心,以企业物质文明和精神文明整体水平为基础,以企业产品的质量、价格、服务以及职工主体形象为中介与社会消费公众发生关系所形成的印象,它反映社会对企业的认可程度,体现着企业的整体素质,影响着企业的声誉,是企业精神文明建设的重要内容。
The corporate image refers to the comprehensive evaluation of the corporate social consumer and internal members of the enterprise and the resulting perception and impression of the company. Based on the company’s business philosophy, values, and cultural spirit as the core, and on the basis of the overall level of material civilization and spiritual civilization of the company, the company’s product quality, price, service, and the main body of employees are the mediators and social consumer public relations. The impression, it reflects the social recognition of the enterprise, reflects the overall quality of the enterprise, affecting the company’s reputation, is an important part of the enterprise’s spiritual civilization.