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市场营销是企业在一定的经营思想理念的指导下进行的有意识的社会经济活动。这种思想理念即市场营销观念或称营销概念。企业所采取的营销战略、战术和方法都是在其营销理念指导下的，而营销思想和观念都是有一定的社会经济基础的，并不断随其发展变化而变化。传统的营销概...
Marketing is a conscious social and economic activity under the direction of a certain business philosophy. This idea is the concept of marketing or marketing concept. Marketing strategies, tactics and methods taken by enterprises are all guided by their marketing concepts. Marketing ideas and concepts all have certain socio-economic fundamentals and constantly change with their development and changes. Traditional marketing summary ...