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全球经济一体化,使我国企业必须应对国际市场的竞争。为了求得生存与发展,探索具有中国特色的企业战略实施方法,成为摆在我国企业界面前的当务之急。
Global economic integration, so that Chinese enterprises must cope with competition in the international market. In order to survive and develop, to explore ways of implementing corporate strategy with Chinese characteristics has become a top priority in the business world of our country.