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当你到公共场所洗手间,看到烟斗与高跟鞋的标记,你会毫不犹豫走进正确的房间,烟斗代表男性,高跟鞋代表女性,已经变成一种众所公认的视觉标志。同样的道理,一个公司也需要一套塑造企业印象的CIS。 企业CIS统一化体系(Corporate Identity System)简称CIS。它也称企业的自我介绍或CIS战略。
When you go to a public place toilet and see the pipe and high heel mark, you will not hesitate to walk into the correct room. The pipe represents men and high heels represent women. It has become a recognized visual sign. By the same token, a company also needs a CIS that shapes corporate image. Corporate CIS Unified System (referred to as CIS). It is also called the company’s self-introduction or CIS strategy.