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众所周知,中国建造了世界上最大的发电站——三峡水电站,中国曾经是一度封闭的国家,目前却成为世界第二大经济体。在全球十大企业中,中国的企业就占四个,但是中国到现在还没有一个真正的国际品牌。中国需要一个国际品牌,事实上,中国需要很多个国际品牌。专家认为,如果中国想要成为一个超级经济大国,那么中国就需要拥有自己的国际品牌。杨班乃迪克·史汀肯普是北卡罗来纳大学弗拉格勒商学院的营销学教授,同时是《品牌突围:新兴市场品牌将如何走向世界》一书的合著者,他
As we all know, China built the world's largest power station - the Three Gorges hydropower station. Once China was a closed country, it has now become the world's second-largest economy. Among the top ten enterprises in the world, there are four Chinese enterprises, but China does not yet have a real international brand. China needs an international brand, in fact, China needs a lot of international brands. Experts believe that if China wants to become a super-economic power, then China needs to have its own international brand. Young Class Dick Stein Kemp is a Marketing Professor at the University of North Carolina at Flagler Business School and co-author of “Branding Breakthrough: How Emerging Markets Brands Go World?”