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黑格尔说:“只有通过心灵而且由心灵的创造活动产生出来,艺术作品才成其为艺术作品。”而今,优秀的广告艺术作品已成为人们生活中一道靓丽的风景。它以其独特的创意吸引着人们的目光,震撼着人们的心灵,给人以情感共鸣和纯美享受,实现了营销与艺术的双赢。这一切的一切离不开广告人的创新思维。一、创新—广告创意的灵魂与生命现代广告之父美国广告人大卫·奥格威曾一语
Hegel said: “Art works are only works of art, only through the mind and the creative activities of the soul.” Nowadays, outstanding works of advertising art have become a beautiful landscape in people’s lives. With its unique creativity, it attracts people’s attention, shook people’s hearts and gives people emotional resonance and pure enjoyment, achieving a win-win situation between marketing and art. All of this is inseparable from the creative thinking of the advertiser. First, the innovation - the soul of creative advertising and life The father of modern advertising American advertiser David Ogilvy once