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城市形象宣传片除了需要在不同层面、不同角度展示城市优势,还需要能够突出城市的主体性特征,展现独特的城市主张,使受众形成特定城市的品牌识别。本文旨在讨论我国城市形象宣传片现状分析与新思路探索。
In addition to the need to showcase urban strengths at different levels and in different perspectives, the city image publicity film also needs to be able to highlight the subjective characteristics of the cities and showcase unique urban ideas so that the audiences can form brand recognition in specific cities. The purpose of this article is to discuss the status quo analysis and exploration of new ideas of our city image promo films.