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虽有“新媒体”之名,但多年来互联网媒体仍未摆脱传统媒体“卖广告”的模式,面临的问题更如出一辙——含金量高的广告位资源有限、广告投放效果难以预估、用户转化率不能达到预期……互联网媒体基于流量的、粗放的营销模式已成为一条越来越难走的路。粗放式的经营模式导致的“死结”造成其运营现状与互联网本该达到的高度相距甚远:用户黏性低,因推广而来,因无兴趣而走,多数一次性访客来去匆匆;广告主推广效率低,
Despite the name of “new media”, over the years, the internet media has not yet got rid of the traditional mode of “selling advertising” and faces exactly the same problems. - The high-margin advertising space has limited resources and the advertising effect is hard to come by Estimated that the user conversion rate can not achieve the expected ... ... Internet media traffic-based, extensive marketing model has become a more and more difficult road. The “dead knot” caused by the extensive mode of operation has caused its operation status to be far from the height that the Internet should have reached: low stickiness of users, promotion due to lack of interest, and most one-time visitors coming and going hurriedly ; Advertisers promote inefficient,