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具有悠久文化的传统美学具有极高的设计与文化价值,是现代广告设计手法上可供学习与借鉴的宝库。本文从中外传统文化对现代广告设计的影响谈起,从创作手法、创造思维上给现代广告人提供十分有借鉴意义的思路和方法。
The traditional aesthetics with a long history of culture has a very high design and cultural value. It is a treasure house for learning and drawing on modern advertising design techniques. This article talks about the influence of the traditional culture of China and foreign countries on the design of modern advertisement, and provides the modern advertisement people with ideas and methods of reference from the creative technique and creative thinking.