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通过对服装内销市场分析,说明市场定位与特色经营成败的关键。指出工薪族市场广阔,并介绍了“蚕乡”品牌的做法。
Through the analysis of the domestic market for apparel, the key to the success or failure of market positioning and featured management is illustrated. He pointed out that the salaried people have a vast market and introduced the practice of the “silkworm township” brand.