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随着改革开放的不断深入,我国畜牧业生产得到迅速发展。近年来,以畜产品为主的内蒙古牧区畜产品市场出现“供过于求”的局面,在一定程度上导致很多农畜产品面临积压和滞销。牧民增收的主要矛盾从畜产品的生产转变成为畜产品流通的领域。与畜产品生产领域相比,流通领域中的利润越显可观。本文对畜产品的几种主要营销渠道进行系统的效益分析和研究,并提出自己的相关措施试图丰富和扩展原有畜产品的营销渠道。
With the continuous deepening of reform and opening up, China’s livestock husbandry production has been rapidly developing. In recent years, livestock products in Inner Mongolia pastoral livestock market “” oversupply "situation, to a certain extent, led to a lot of livestock and poultry products are facing backlog and poor sales. The main contradiction between herders’ income increase has shifted from the production of livestock products to the circulation of livestock products. Compared with the field of livestock products, the profit in circulation is more significant. This article systematically analyzes and studies several main marketing channels of livestock products, and proposes its own relevant measures to try to enrich and expand the marketing channels of the original livestock products.