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围绕企业核心竞争力不断提升森达品牌价值 1995年名人广告+强力执行.创造高品牌知名度 1995年以前.中国的皮鞋几乎就是无品牌皮鞋的天下,而且我们还敏感发现:即使是有品牌的企业也极少利用大量的广告建立品牌知名度.默默无闻.循规蹈矩。于是森达开中国鞋类企业名人代言之先河.迎合当时品牌追求知名度的第一需要.采用名人广告.清晰化地改变了消费者一直接受无品牌产品的消费心态.将森达品牌提升到一个极高的层次.巧借刘晓庆作名人代
Around the core competitiveness of enterprises continue to enhance the value of Senda brand celebrity advertising + strong execution in 1995. Create high brand awareness Before 1995, China’s shoes are almost no brand of shoes world, and we are also sensitive to the discovery: Even branded enterprises Also rarely use a lot of advertising to establish brand awareness. Unknown. So Senda opened the forefront of the celebrity endorsement of China’s footwear enterprises to cater to the brand’s first pursuit of popularity needs celebrity advertising clearly changed the consumer has always been to accept the mentality of non-branded products consumption will Senda brand to a Very high level. Skill by Liu Xiaoqing celebrity generation