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作为中央媒体,央视在繁荣和发展社会主义事业中做出了巨大贡献;在宣传党政方针、弘扬社会主义核心价值观,并确保舆论导向正确上起到了“领头羊”的作用。因而,将央视春晚作为研究对象,是对传承社会主义核心价值观研究的良好切入点,研究价值不容小觑。
As a central media, CCTV has made great contributions to the prosperity and development of the socialist cause; it has played a leading role in propagandizing the party and government guidelines, promoting the core values of socialism, and ensuring that media guidance is correct. Therefore, taking CCTV Spring Festival Evening Gala as the research object is a good starting point for the study of inheriting the core values of socialism, and the research value should not be underestimated.