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时下,很多多企业充分认识到了文化对企业发展的作用,他们运用多种形式塑造品牌形象。报载,红豆集团赤兔马公司以十万大奖征集马年春联,短短一个月征得50多万付春联,河北作者董志强以短短十字喜获十万元大奖,读来令人拍案叫绝。中国是一个具有五千年灿烂文化的文明古国,而用征集传统对联的方法提升品牌形象并达到提高产品占有率的目的,一个对文化没有深刻认识的企业家很
Nowadays, many enterprises fully recognize the role of culture in the development of enterprises. They use various forms to shape their brand image. According to newspaper reports, Red Rabbit Group Red Horse Co., Ltd. won the Spring Festival Couplets with 100,000 Grand Prix. In a matter of a month, more than 500,000 copies of the Spring Festival couplets were paid. Dong Zhiqiang, Hebei author, won a grand prize of 100,000 yuan with a short cross. . China is an ancient civilized country with a splendid culture of 5,000 years. To raise the brand image by collecting traditional couplets and achieve the goal of improving product share, an entrepreneur with no profound understanding of culture