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2004年,国内开始有人提出人力资源营销的概念,4年之后的今天,这一概念已深入人心,与此同时,越来越多的企业还在人力资源管理实践中尝试运用营销的理念和技术,这其中就包括远东控股和中海地产。远东控股运用市场营销的理念和思维经营自己的人才,通过内部营销整合企业内部资源,提高内部顾客(员工)的满意度,以提高外部顾客的满意度,再利用企业多创的利润回报员工,从而实现企业、员工、顾客“三赢”。中海地产亦将营销学中的“产品品牌”概念应用到人力资源管理领域,在校园招聘方面树立“海之子”品牌,在吸纳和再造社会中高级技术人才方面,又建立“海纳”品牌。通过营建“海之子”、“海纳”并内化为组织核心能力,中海地产实现了公司品牌与雇主品牌的互动互融。
In 2004, some people in China started to put forward the concept of human resources marketing. Four years later, this concept has gained popularity. At the same time, more and more enterprises try to apply marketing concepts and technologies in human resources management practices , Which includes Far East Holdings and China Overseas Property. Far East Holding applies its marketing ideas and thinking to run its own talents, integrates the internal resources of enterprises through internal marketing, increases the satisfaction of internal customers (employees), improves the satisfaction of external customers, re-uses the profit-making employees created by enterprises, In order to achieve business, employees, customers “win-win ”. China Overseas Real Estate also applies the concept of “product brand ” in marketing to the field of human resources management and sets up a brand of “sea son” in recruiting and recruiting students. It has also established a “ Haina ”brand. Through the establishment of “Son of the Sea”, “Haina” and internalized into the core capabilities of the organization, CS Real Estate has realized the interaction and interaction between the company brand and the employer brand.