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农业信贷在农村金融乃至农村经济发展中都是至关重要的组成部分和促进要素,而在实际工作中农业信贷市场相对萎缩,农业信贷客户营销更为薄弱。准确分析农业信贷客户市场特征,科学有效地进行农业信贷客户目标市场的选择与定位是做好农业信贷营销工作,促进农业信贷业务发展的关键。本文试图就此作些粗浅探讨。一、农业信贷客户及其市场的特征分析我国农村和农业经济发展的现阶段,农村和农业经济主体即为农业信贷客户及其市场具有明显的转轨时期的特征:一是农业信贷客户所有制形式的
Agricultural credit is a crucial component and promoting factor in the development of rural finance and rural economy. However, in actual work, the agricultural credit market is relatively shrinking, and the marketing of agricultural credit customers is even weaker. Accurately analyzing the market characteristics of agricultural credit customers and scientifically and effectively selecting and locating target markets for agricultural credit customers are the keys to doing a good job in agricultural credit marketing and promoting the development of agricultural credit business. This article attempts to make some shallow discussion. First, the characteristics of agricultural credit customers and their market analysis China’s rural and agricultural economic development at this stage, the main agricultural and rural economy is the agricultural credit customers and their markets have obvious characteristics of the transition period: First, the form of agricultural credit customer ownership