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文化产业与信息产业并称为21世纪的两大新兴支柱产业。文化产业是繁荣和发展我国社会主义文化的重要载体,是推动经济结构调整、转变经济发展方式、保持经济平稳较快发展的重要着力点。中央明确提出大力发展文化产业,要求在时代的高起点上推动文化内容形式、体制机制、传播手段创新。文化资源符号化生成文化资本,文化资本通过市场化运作,促进文化资源的有效开发,将实现文化资源潜在经济优势向现实经济优势的转化。文化产业的开发过程实质上就是文化资源的符号化过程。在市场机制和政府规制下,张大千文化资源符号化将推动大千文化产业进一步拓展其文化产业链,实现大千文化产业资源的可持续发展。
Cultural industries and information industries and known as the 21st century, two new pillar industries. The cultural industry is an important carrier for the prosperity and development of our socialist culture, an important focal point for promoting economic restructuring, transforming the mode of economic development and maintaining a steady and rapid economic development. The Central Committee explicitly proposed to vigorously develop cultural industries and urged them to promote forms of cultural contents, institutional mechanisms and innovations in means of communication at a high starting point in the age. Cultural symbolization of cultural resources to generate cultural capital, cultural capital through market-oriented operation, and promote the effective development of cultural resources, will realize the potential economic advantages of cultural resources to the real economic advantages of transformation. The development of cultural industries is essentially the symbolic process of cultural resources. Under the market mechanism and government regulation, the symbolization of Zhang Daqian’s cultural resources will promote Daqian cultural industry to further expand its cultural industrial chain and realize the sustainable development of Daqian cultural industry resources.