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2010年10月7日,青岛啤酒“迎娶”新银麦:青岛啤酒出资18.73亿元人民币收购香港新银麦啤酒,青岛啤酒在扩充版图、减少一个强劲对手的同时,山东市场的整体占有率也达到80%。青岛啤酒此举不但巩固了山东基地市场,更是给觊觎齐鲁的雪花啤酒以沉重打击。不仅将雪花基地市场割裂,使其首尾不能相顾,也使雪花在烟台新建的工厂,无形之中成为了瓮中之鳖。青啤全国一盘棋战略的成果逐渐明朗。
October 7, 2010, Tsingtao Brewery “Welcome” Xin Yin Mai: Tsingtao Brewery purchased 1.873 billion yuan to acquire Hong Kong New Brewery, Tsingtao Brewery in the expansion of territory, reducing a strong opponent at the same time, the overall market in Shandong The rate also reached 80%. Tsingtao Brewery not only consolidate the Shandong base market, but also to Qionglai Qilu Snow Beer to deal a heavy blow. Snow will not only cut off the base market, so that it can not be taken care of from beginning to end, but also to make snowflakes in Yantai new factory, virtually became a Wengzhong turtle. Tsingtao a national chess strategy results gradually clear.