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【目的/意义】从用户需求的角度,研究用户使用高校图书馆微信的情况,从而挖掘出影响用户使用高校图书馆微信的主要因素。【方法/过程】在文献分析和深度访谈的基础上,对全国116所“211”大学的高校图书馆微信公众平台进行调研,建立用户使用模型并进行问卷调查。【结果/结论】通过数据分析处理,并对模型进行构建与修正,得出影响用户使用高校图书馆微信的关键因素是核心功能需求与技术需求。
[Purpose / Significance] From the perspective of user needs, we study the situation of users using WeChat in university library, so as to discover the main factors that affect users’ use of WeChat in university library. [Method / Process] Based on the literature analysis and in-depth interviews, we investigated the WeChat public platform of university libraries in 116 universities in China, set up user usage models and conducted questionnaires. [Result / Conclusion] Through data analysis and processing and the construction and modification of the model, it is concluded that the key factor that affects users’ use of university library WeChat is the core functional requirement and the technical requirement.