论文部分内容阅读
在德国，长达百年以上历史的酒店屈指可数，而由同一个家族经营超过百年的酒店更属凤毛麟角，海德堡霍夫欧洲酒店就是其中一间，并在欧洲酒店业占据着重要席位。150年的历史非但没给她带来丝毫沧桑，岁月的馈赠反而令她愈发历久弥新，每一个空间都散发着鲜活的生命力与如家般的温情，然而，历史的记忆似乎又无处不在，向每一位客人不经意地诉说着这间百年酒店的显赫与优雅。
I
n Germany， there are only a handful of hotels that have lasted more than a hundred years， and even rarer for those that belonged to family-run business， and The Europaischer Hof Heidelberg is one of the rare ones. This hotel has been in operation for 150 years， but the passage of time didn't make her look old. Each space in the hotel exudes vitaliy and warmth. However， precious memories can be traced everywhere around the hotel， which has formed its unique historical status and distinctive elegant temperament.
一个酒店梦
故事要从弗里茨·加布勒尔（Fritz Gabler）买下酒店之时讲起。自海德堡霍夫欧洲酒店1865年建成之日起，几经易主，于1906年终被已有多年酒店梦的弗里茨·加布勒尔收入囊中。弗里茨·加布勒尔接手时，海德堡霍夫欧洲酒店可以算是当时现代化生活设备一应俱全的酒店，但弗里茨·加布勒尔并不满足于此。这位新主人加大投入，提升服务标准，努力将酒店打造成为海德堡最受欢迎的下榻场所。加布勒尔甚至还为酒店拟定了不同的发展阶段，如“第一个四年计划”等等。20世纪初，“独立浴室”还不是奢华酒店的“标配”，因为当时个人卫生与仪容还未引起人们的重视，加布勒尔可能在一份当地报纸上看到关于“美容香皂”的广告而决定在酒店中设置“独立浴室”。当注重个人仪容成为社会时尚时，这项投资显示出加布勒尔善于捕捉时代现象、抓住时代脉搏的非凡能力。两次世界大战之间，加布勒尔仍然继续投资改造酒店，为改善海德堡建筑工人的生活和当地酒店业的发展贡献了一份力量。
（当注重个人仪容成为社会时尚时，这项投资显示出加布勒尔善于捕捉时代现象、抓住时代脉搏的非凡能力。两次世界大战之间，加布勒尔仍然继续投资改造酒店，为改善海德堡建筑工人的生活和当地酒店业的发展贡献了一份力量。
When personal grooming came into fashion in the society， this investment showed Gabler's exceptional ability of feeling the pulse of the time and keeping up with the trend. Between the two world wars， Gabler continued to put down investment in the transformation of the hotel， and contributed to the improvement of the craftsmen's lives in Heidelberg and the local hotel industry. ）
A Hotel Dream
The story began when their grandfather Fritz Gabler bought the hotel. The Europaischer Hof Heidelberg has changed several hands since its completion in 1865. Fritz Gabler bought the hotel in 1906 after having had a hotel dream for many years. When Fritz Gabler took over， The Europaischer Hof Heidelberg already had 40 years of history， and was regarded as a fully equipped modern hotel， but Fritz Gabler was not satisfied with this. For this reason， the new owner planned to increase investment， improve service standards， and strive to build the most popular hotel in Heidelberg. Gabler even set up different stages of development for the hotel， such as "the first four year plan" and so on. At the beginning of the 20th century， "bathrooms" were still not part of the luxury hotel standards， because at that time personal hygiene and grooming had not attracted much attention. Gabler may have seen an ad about "beauty soap" in a local newspaper and decided to set up an "independent bathroom" in the hotel. When personal grooming came into fashion in the society， this investment showed Gabler's exceptional ability of feeling the pulse of the time and keeping up with the trend. Between the two world wars， Gabler continued to put down investment in the transformation of the hotel， and contributed to the improvement of the craftsmen's lives in Heidelberg and the local hotel industry. （美学家认为酒店新扩建的部分非常完美地融合于原有建筑，而头脑冷静的商人则被投资者敢于冒险的精神所折服，当地政府则强调酒店为海德堡的旅游业增光添彩。
Aestheticians believed the new expansion of the hotel proved to be a perfect fusion with the original building， cool-headed businessmen were impressed by the daring spirit of the adventurous investors， and the local government praised The Europaischer Hof Heidelberg for bringing new vibe to Heidelberg tourism industry.）
岁月砥砺
1965年，弗里茨·加布勒尔的孙辈厄恩斯特-弗里德里希·冯·克莱舒曼（Ernst-Friedrich von Kretschmann）及其妻子西尔维娅（Sylvia）接管海德堡霍夫欧洲酒店的经营并且着手进行一系列的翻新工程。
由于大批美国酒店公司意欲登陆欧洲一试身手，20世纪70年代的欧洲“传统酒店”可谓经历了一段艰难时期，克莱舒曼夫妇审时度势，决定筹资继续扩建酒店，但这个决定饱受众多业内人士的炮轰。然而，当扩建工程结束时，来自各方的嘉奖又纷至沓来。美学家认为酒店新扩建的部分非常完美地融合于原有建筑，而头脑冷静的商人则被投资者敢于冒险的精神所折服，当地政府则强调酒店为海德堡的旅游业增光添彩。西尔维娅回忆道：“1965年我刚到这里的时候，酒店给我一种单调保守的印象，虽然外观宏伟，但内部亟待更新。可以看出加布勒尔很有品味，但酒店的风格不能止于过去。”
酒店如今的容貌应归功于20世纪80年代的彻底翻新，但这次翻新绝非易事。经过与政府部门18个月的艰苦谈判，分为三个阶段的翻新规划最终得到批准，并于1985年8月动工。此次工程最为亮眼的是酒店“长高”一层作为行政楼层，只接待来访的国家领导人等重要贵宾。1987年翻新工程结束时，整个酒店扩建约1/3，但没有以牺牲其中的花园为代价，可谓酒店翻新规划的一次完美之作，西尔维娅对于时尚的敏锐触觉为酒店的室内装饰增添了很多亮丽的色彩。
Years of Difficulty
In 1965， Ernst-Friedrich von Kretschmann and his wife， Sylvia， took over the operation of The Europaischer Hof Heidelberg and set out to carry out a series of renovation works.
Due to the arrival of a large number of American hotel companies eager to try their hands in the European hotel trade， the 1970s was certainly a more difficult time for "traditional hotels" in Europe. After sizing up the situation， the Kretschmann couple decided to finance the expansion of the hotel， a decision that was not approved by many insiders. However， after the expansion project ended， the result was applauded with many rewards. Aestheticians believed the new expansion of the hotel proved to be a perfect fusion with the original building， cool-headed businessmen were impressed by the daring spirit of the adventurous investors， and the local government praised The Europaischer Hof Heidelberg for bringing new vibe to Heidelberg's tourism industry. "When I came here in 1965，" Sylvia remembers， "the hotel made a singularly conservative impression on me. It was fine in its way but the inside needed bringing up to date. Frau Gabler had excellent taste but it was the style of a bygone generation."
Thanks to the complete refurbishment in the 1980s， the hotel has its current outlook， but the renovation did not come easy. After 18 months of arduous negotiations with government departments， the three-stage renovation plan was finally approved and started in August 1985. The highlight is the "extra storey" created as the executive floor only for receiving important guests such as national leaders. When the renovation ended in 1987， the entire hotel had expanded in size by about one third， but it was not achieved at the price of losing any of its precious gardens， which can be described as a perfect hotel renovation plan. Sylvia added a lot of color to the interior decorations of the hotel with her fashion acumen. 传承精业
厄恩斯特·弗里德里希·冯·克莱舒曼既是酒店的所有者，也是经营者，他认为一家奢华酒店能够长久立于不败之地的基础并不仅仅依靠纯粹的商业原则，更重要的是管理者的个性形成的一种领导艺术：“客人需要我们，所以这意味着我们每周要工作6天，大约70个小时。我们与其他连锁酒店的不同之处在于，我们的服务细致入微，而且为员工树立良好的榜样。”
50年来，厄恩斯特·弗里德里希与妻子的精耕细作已使海德堡霍夫欧洲酒店成为全德国鲜有的五星级家族酒店的杰出代表，即使是在社会经济形势困难的时期，也没有忘记他们对于酒店业的热爱和对客人无微不至的关怀。克嗣良裘，如今，作为海德堡霍夫欧洲酒店的第四代经营者，卡罗琳·冯·克莱舒曼（Caroline von Kretschmann） 已经接手酒店管理工作，她表示：“将传统和现代完美结合一直是我们家族几代人的目标。在保持酒店个性与已有经营理念的同时，为未来的挑战做好充足的准备，这是我最重要的工作之一。”
Qualified Successors
Ernst-Friedrich von Kretschmann is both the hotel owner and operator. He thinks the longevity of a luxury hotel does not just rely on purely commercial principles， but more so on the art of management based on the personality of the leader. "Guests expect us to be there， and being there still means a 6-day， 70-hour a week. One of the things that set us off from a chain hotel is that we look after everything down to the smallest detail and set an example to our staff."
For the past 50 years， Ernst-Friedrich and his wife's meticulous attention to detail has made The Europaischer Hof Heidelberg an outstanding representative of Germany's few five-star family hotel. Even in the difficult social economic situation， they never forgot their love of the hotel industry and the meticulous care they promised to the guests. Today， as the fourth generation of The Europaischer Hof Heidelberg operators， Caroline von Kretschmann has taken over the management of the hotel. She said， "Achieving a perfect blend of the traditional and the modern has been our objective for generations. One of my key tasks lies in preparing the hotel for the challenges of the future， while maintaining its character and appreciating tried and tested concepts."
（50年来，恩斯特-弗里德里希与妻子的精耕细作已使海德堡霍夫欧洲酒店成为全德国鲜有的五星级家族酒店的杰出代表，即是是在社会经济形势困难的时期，也没有忘记他们对于酒店业的热爱和对客人无微不至的关怀。
For the past 50 years， Ernst-Friedrich and his wife's meticulous attention to detail has made The Europaischer Hof Heidelberg an outstanding representative of Germany's few five-star family hotel. Even in the difficult socio-economic situation， they never forgot their love of the hotel industry and the meticulous care they promised to the guests.）
来到海德堡，很多旅行者的第一选择都会是海德堡霍夫欧洲酒店，或许是慕冯·克莱舒曼家族的盛名而来，很多客人希望海德堡霍夫欧洲酒店会由这个家族长期经营下去。在这里，无论你是大名鼎鼎的公众人物，还是普普通通的旅行者，都会感受到一种发自内心的理解与尊重。
The Europaischer Hof Heidelberg is still the first choice for many travelers arriving in Heidelberg， perhaps they are attracted by the von Kretschmann family. Many guests hope this hotel can continue operating under the management of this family. Whether you are a famous public figure or an ordinary traveler， you will feel a sense of understanding and respect from the bottom of your heart during your stay here.
I
n Germany， there are only a handful of hotels that have lasted more than a hundred years， and even rarer for those that belonged to family-run business， and The Europaischer Hof Heidelberg is one of the rare ones. This hotel has been in operation for 150 years， but the passage of time didn't make her look old. Each space in the hotel exudes vitaliy and warmth. However， precious memories can be traced everywhere around the hotel， which has formed its unique historical status and distinctive elegant temperament.
一个酒店梦
故事要从弗里茨·加布勒尔（Fritz Gabler）买下酒店之时讲起。自海德堡霍夫欧洲酒店1865年建成之日起，几经易主，于1906年终被已有多年酒店梦的弗里茨·加布勒尔收入囊中。弗里茨·加布勒尔接手时，海德堡霍夫欧洲酒店可以算是当时现代化生活设备一应俱全的酒店，但弗里茨·加布勒尔并不满足于此。这位新主人加大投入，提升服务标准，努力将酒店打造成为海德堡最受欢迎的下榻场所。加布勒尔甚至还为酒店拟定了不同的发展阶段，如“第一个四年计划”等等。20世纪初，“独立浴室”还不是奢华酒店的“标配”，因为当时个人卫生与仪容还未引起人们的重视，加布勒尔可能在一份当地报纸上看到关于“美容香皂”的广告而决定在酒店中设置“独立浴室”。当注重个人仪容成为社会时尚时，这项投资显示出加布勒尔善于捕捉时代现象、抓住时代脉搏的非凡能力。两次世界大战之间，加布勒尔仍然继续投资改造酒店，为改善海德堡建筑工人的生活和当地酒店业的发展贡献了一份力量。
（当注重个人仪容成为社会时尚时，这项投资显示出加布勒尔善于捕捉时代现象、抓住时代脉搏的非凡能力。两次世界大战之间，加布勒尔仍然继续投资改造酒店，为改善海德堡建筑工人的生活和当地酒店业的发展贡献了一份力量。
When personal grooming came into fashion in the society， this investment showed Gabler's exceptional ability of feeling the pulse of the time and keeping up with the trend. Between the two world wars， Gabler continued to put down investment in the transformation of the hotel， and contributed to the improvement of the craftsmen's lives in Heidelberg and the local hotel industry. ）
A Hotel Dream
The story began when their grandfather Fritz Gabler bought the hotel. The Europaischer Hof Heidelberg has changed several hands since its completion in 1865. Fritz Gabler bought the hotel in 1906 after having had a hotel dream for many years. When Fritz Gabler took over， The Europaischer Hof Heidelberg already had 40 years of history， and was regarded as a fully equipped modern hotel， but Fritz Gabler was not satisfied with this. For this reason， the new owner planned to increase investment， improve service standards， and strive to build the most popular hotel in Heidelberg. Gabler even set up different stages of development for the hotel， such as "the first four year plan" and so on. At the beginning of the 20th century， "bathrooms" were still not part of the luxury hotel standards， because at that time personal hygiene and grooming had not attracted much attention. Gabler may have seen an ad about "beauty soap" in a local newspaper and decided to set up an "independent bathroom" in the hotel. When personal grooming came into fashion in the society， this investment showed Gabler's exceptional ability of feeling the pulse of the time and keeping up with the trend. Between the two world wars， Gabler continued to put down investment in the transformation of the hotel， and contributed to the improvement of the craftsmen's lives in Heidelberg and the local hotel industry. （美学家认为酒店新扩建的部分非常完美地融合于原有建筑，而头脑冷静的商人则被投资者敢于冒险的精神所折服，当地政府则强调酒店为海德堡的旅游业增光添彩。
Aestheticians believed the new expansion of the hotel proved to be a perfect fusion with the original building， cool-headed businessmen were impressed by the daring spirit of the adventurous investors， and the local government praised The Europaischer Hof Heidelberg for bringing new vibe to Heidelberg tourism industry.）
岁月砥砺
1965年，弗里茨·加布勒尔的孙辈厄恩斯特-弗里德里希·冯·克莱舒曼（Ernst-Friedrich von Kretschmann）及其妻子西尔维娅（Sylvia）接管海德堡霍夫欧洲酒店的经营并且着手进行一系列的翻新工程。
由于大批美国酒店公司意欲登陆欧洲一试身手，20世纪70年代的欧洲“传统酒店”可谓经历了一段艰难时期，克莱舒曼夫妇审时度势，决定筹资继续扩建酒店，但这个决定饱受众多业内人士的炮轰。然而，当扩建工程结束时，来自各方的嘉奖又纷至沓来。美学家认为酒店新扩建的部分非常完美地融合于原有建筑，而头脑冷静的商人则被投资者敢于冒险的精神所折服，当地政府则强调酒店为海德堡的旅游业增光添彩。西尔维娅回忆道：“1965年我刚到这里的时候，酒店给我一种单调保守的印象，虽然外观宏伟，但内部亟待更新。可以看出加布勒尔很有品味，但酒店的风格不能止于过去。”
酒店如今的容貌应归功于20世纪80年代的彻底翻新，但这次翻新绝非易事。经过与政府部门18个月的艰苦谈判，分为三个阶段的翻新规划最终得到批准，并于1985年8月动工。此次工程最为亮眼的是酒店“长高”一层作为行政楼层，只接待来访的国家领导人等重要贵宾。1987年翻新工程结束时，整个酒店扩建约1/3，但没有以牺牲其中的花园为代价，可谓酒店翻新规划的一次完美之作，西尔维娅对于时尚的敏锐触觉为酒店的室内装饰增添了很多亮丽的色彩。
Years of Difficulty
In 1965， Ernst-Friedrich von Kretschmann and his wife， Sylvia， took over the operation of The Europaischer Hof Heidelberg and set out to carry out a series of renovation works.
Due to the arrival of a large number of American hotel companies eager to try their hands in the European hotel trade， the 1970s was certainly a more difficult time for "traditional hotels" in Europe. After sizing up the situation， the Kretschmann couple decided to finance the expansion of the hotel， a decision that was not approved by many insiders. However， after the expansion project ended， the result was applauded with many rewards. Aestheticians believed the new expansion of the hotel proved to be a perfect fusion with the original building， cool-headed businessmen were impressed by the daring spirit of the adventurous investors， and the local government praised The Europaischer Hof Heidelberg for bringing new vibe to Heidelberg's tourism industry. "When I came here in 1965，" Sylvia remembers， "the hotel made a singularly conservative impression on me. It was fine in its way but the inside needed bringing up to date. Frau Gabler had excellent taste but it was the style of a bygone generation."
Thanks to the complete refurbishment in the 1980s， the hotel has its current outlook， but the renovation did not come easy. After 18 months of arduous negotiations with government departments， the three-stage renovation plan was finally approved and started in August 1985. The highlight is the "extra storey" created as the executive floor only for receiving important guests such as national leaders. When the renovation ended in 1987， the entire hotel had expanded in size by about one third， but it was not achieved at the price of losing any of its precious gardens， which can be described as a perfect hotel renovation plan. Sylvia added a lot of color to the interior decorations of the hotel with her fashion acumen. 传承精业
厄恩斯特·弗里德里希·冯·克莱舒曼既是酒店的所有者，也是经营者，他认为一家奢华酒店能够长久立于不败之地的基础并不仅仅依靠纯粹的商业原则，更重要的是管理者的个性形成的一种领导艺术：“客人需要我们，所以这意味着我们每周要工作6天，大约70个小时。我们与其他连锁酒店的不同之处在于，我们的服务细致入微，而且为员工树立良好的榜样。”
50年来，厄恩斯特·弗里德里希与妻子的精耕细作已使海德堡霍夫欧洲酒店成为全德国鲜有的五星级家族酒店的杰出代表，即使是在社会经济形势困难的时期，也没有忘记他们对于酒店业的热爱和对客人无微不至的关怀。克嗣良裘，如今，作为海德堡霍夫欧洲酒店的第四代经营者，卡罗琳·冯·克莱舒曼（Caroline von Kretschmann） 已经接手酒店管理工作，她表示：“将传统和现代完美结合一直是我们家族几代人的目标。在保持酒店个性与已有经营理念的同时，为未来的挑战做好充足的准备，这是我最重要的工作之一。”
Qualified Successors
Ernst-Friedrich von Kretschmann is both the hotel owner and operator. He thinks the longevity of a luxury hotel does not just rely on purely commercial principles， but more so on the art of management based on the personality of the leader. "Guests expect us to be there， and being there still means a 6-day， 70-hour a week. One of the things that set us off from a chain hotel is that we look after everything down to the smallest detail and set an example to our staff."
For the past 50 years， Ernst-Friedrich and his wife's meticulous attention to detail has made The Europaischer Hof Heidelberg an outstanding representative of Germany's few five-star family hotel. Even in the difficult social economic situation， they never forgot their love of the hotel industry and the meticulous care they promised to the guests. Today， as the fourth generation of The Europaischer Hof Heidelberg operators， Caroline von Kretschmann has taken over the management of the hotel. She said， "Achieving a perfect blend of the traditional and the modern has been our objective for generations. One of my key tasks lies in preparing the hotel for the challenges of the future， while maintaining its character and appreciating tried and tested concepts."
（50年来，恩斯特-弗里德里希与妻子的精耕细作已使海德堡霍夫欧洲酒店成为全德国鲜有的五星级家族酒店的杰出代表，即是是在社会经济形势困难的时期，也没有忘记他们对于酒店业的热爱和对客人无微不至的关怀。
For the past 50 years， Ernst-Friedrich and his wife's meticulous attention to detail has made The Europaischer Hof Heidelberg an outstanding representative of Germany's few five-star family hotel. Even in the difficult socio-economic situation， they never forgot their love of the hotel industry and the meticulous care they promised to the guests.）
来到海德堡，很多旅行者的第一选择都会是海德堡霍夫欧洲酒店，或许是慕冯·克莱舒曼家族的盛名而来，很多客人希望海德堡霍夫欧洲酒店会由这个家族长期经营下去。在这里，无论你是大名鼎鼎的公众人物，还是普普通通的旅行者，都会感受到一种发自内心的理解与尊重。
The Europaischer Hof Heidelberg is still the first choice for many travelers arriving in Heidelberg， perhaps they are attracted by the von Kretschmann family. Many guests hope this hotel can continue operating under the management of this family. Whether you are a famous public figure or an ordinary traveler， you will feel a sense of understanding and respect from the bottom of your heart during your stay here.