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高科技企业的分销渠道在四个方面不同于传统企业。学者们的研究表明：与传统产品的分销职能相比，咨询、培训、售后服务和财务扶助在高科技企业分销职能中发挥了更大的作用；渠道成员更加专业化，更具选择性特征；渠道级数相对较短，渠道宽度较窄；此外，直销在高科技企业分销网络中所占的比重也比传统企业为高。此外，设计高科技企业分销渠道时还有一些特殊考量因素。本文首先分析了外部环境因素尤其是社会文化因素和技术因素对高科技企业实现其分销目标的重要影响；接着分析了高科技企业在决定其分销密集时的主要考虑因素；最后，本文比较分析了各种批发与零售形式在高科技企业分销渠道中起到的不同作用和效果，特别指出了无店铺零售和专业型零售两类新型零售形式对高科技企业产品分销的潜在运用前景。
High-tech enterprises in the distribution channels in four different from the traditional business. Scholars' research shows that consulting, training, after-sales service and financial assistance play a greater role in the distribution function of high-tech enterprises than traditional products. The channel members are more specialized and selective. Channel series are relatively short, narrow channel width; In addition, the proportion of direct sales in the distribution network of high-tech enterprises is also higher than the traditional business. In addition, there are some special considerations when designing high-tech corporate distribution channels. This paper first analyzes the important influence of external environmental factors, especially social and cultural factors and technical factors on high-tech enterprises to achieve their distribution goals. Then it analyzes the main considerations of high-tech enterprises in determining their distribution intensity. Finally, The different roles and effects of various forms of wholesale and retail in the distribution channels of high-tech enterprises point out the potential application prospects of two types of new retail formats without store retail and professional retail for high-tech enterprise product distribution.