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面对信息环境及用户获取信息行为手段的变化,医院图书馆以信息营销为切入点,制定信息服务策略,将提高医院图书馆的信息服务效益。
In the face of the change of information environment and users’ access to information, hospital libraries take information marketing as an entry point and make information service strategy, which will improve the information service efficiency of hospital libraries.