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邮政的发展离不开市场和客户,尤其是邮政在公司化运营中必须摒弃旧的营销方式,推进营销体系建设。分析了推进邮政营销体系建设的必要性,提出了推进邮政营销体系建设应采取的主要策略。
Post development is inseparable from the market and customers, especially postal corporatization operation must abandon the old marketing methods, promote the marketing system. The necessity of promoting the construction of postal marketing system was analyzed. The main tactics should be put forward to promote the construction of postal marketing system.