论文部分内容阅读
现代物质生活越来越丰富,产品琳琅满目,包装设计逐渐走进人们的生活,成为商品重要的组成部分。如今包装发展的更加迅猛,经济全球化,文化多样性和消费者自身修养和文化品味提高,使得的人们的对包装的需求越来越丰富多样化。本文着重从包装的设计元素为切入点,提出自然元素在现代包装设计中的应用理念,提出以质朴与自然的包装形态去迎合市场和人们的审美观念,才能真正体现包装设计的价值。
The modern material life is richer and richer, the product is dazzling, the package design enters the people’s life gradually, become the important part of the commodity. With the rapid development of packaging, economic globalization, cultural diversity, self-cultivation of consumers and improvement of cultural taste have made people’s demand for packaging more and more diversified. This paper focuses on packaging design elements as the starting point, put forward the natural elements in the modern packaging design concept, put forward the simple and natural packaging patterns to meet the market and people’s aesthetic concept, can truly reflect the value of packaging design.