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编辑指引7月22日,中国南汽集团成功竞购了英国罗孚汽车公司,历时甚久的上汽、南汽罗孚竞购战就此结束。中国汽车业的并购重组从未像今天这样热烈,本土汽车企业希望借此扩大规模、获取优质资产、打造强势品牌的愿望也从未像今天这样迫切。跨国汽车巨头中国布局的初步完成已将国际化竞争引到了中国本土,本土汽车企业突围在即。在这新一轮竞争中,中国汽车企业如何能利用并购占据先机?还有没有可能打造出强势品牌?汽车零部件企业如何抓住全球采购的机遇,促使中国成为全球零部件业的重要生产基地?罗兰·贝格公司的专家根据全球经验从三个方面为中国的汽车企业提供了解决方案。
Editorial guidelines July 22, China NAC Group bid for the success of the British Rover Motor Company, long after the SAIC, Nanjing steam Rover bidding war ended. China’s auto industry has never been as enthusiastic about mergers and acquisitions as it is today. Local auto companies want to expand their scale, acquire quality assets and never create such a strong brand desire. The initial completion of the layout of multinational auto giant China has led the international competition to the Chinese mainland, local auto companies breakthrough soon. In this new round of competition, how can China’s automakers take advantage of mergers and acquisitions to take the lead? Is it possible to create a strong brand? Auto parts companies how to seize the opportunities of global procurement, prompting China to become the world’s key production of parts and components industry Basel Roland Berger experts provide solutions to Chinese automotive companies in three dimensions based on global experience.