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电子商务营销是一门新兴的学科,由于他涉及到网络、计算机与商务等知识,其运行程序复杂、管理模式新颖,伴随着网络与计算机的普及,特别是经济市场化的全面实现,电子商务营销必将进入消费者的领域,并且占据极其重要的份量,面对全球经济一体、面对日趋普及的网络与计算机技术、面对营销策略的创新、面对城乡一体化进程的推进、面对社会工作的加快与人们思维理念的更新,如何建立新型的电商营销新思维,就成为我们研究与探索的课程之一,就成为我们不断追求的新目标。
E-commerce marketing is a new discipline. Because of his knowledge of network, computer and commerce, his operating procedures are complicated and his management model is novel. With the popularization of network and computer, especially the realization of economic marketization, e-commerce Marketing will enter the field of consumers, and occupy an extremely important part of the face of the global economy, the face of increasingly popular network and computer technology, in the face of marketing innovation, in the face of urban-rural integration process, in the face of The acceleration of social work and the renewal of people’s thinking concepts and how to establish a new type of e-commerce marketing new thinking have become one of our research and exploration courses, and have become our new goal of continuous pursuit.