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在过去的几十年中,世界经济蓬勃发展。在全球化时代下的今天,跨国企业在汽车行业里的突出地位正在凸显。通过可行的商业策略,跨国汽车企业在全球范围内形成了市场和销售平台。在迎来机遇的同时,跨国汽车企业也面临着挑战与危机。本篇文章将探讨全球化对于汽车制造企业在生产和销售模式上带来的变化及意义。在文中,丰田汽车将被作为主要案例用于探讨全球化背景下汽车行业生产和销售的革新与出路。
In the past few decades, the world economy has boomed. In the era of globalization, the prominent position of multinational corporations in the automotive industry is becoming prominent. Through a viable business strategy, multinational auto companies have formed a global market and sales platform. In the face of opportunities at the same time, multinational auto companies are also facing challenges and crises. This article explores the changes and implications of globalization in the manufacturing and sales models of automotive manufacturers. In this article, Toyota Motor Corporation will be used as a major case study to discuss innovations and solutions in the automotive industry in the context of globalization.