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在竞争高度激烈的数字媒体领域,了解自己报纸在同行中所处的位置能够明确你的竞争优势和需要改进的地方。你报纸网站的访问量高于或低于同规模报纸的网站吗?你的网站收入是多少?你的同行提供了什么而你没有?这次调查开始于2007年上半年,进行这次数字媒体调查的目的,是帮助美国报纸协会的会员报纸了解数字报纸媒体环境的战略运营、受众和收入状况。
In the highly competitive digital media arena, knowing where your newspaper is in the business can pinpoint your competitive advantage and where you need to make improvements. Is your web site’s traffic higher or lower than that of the newspaper of the same size? What is your web site’s revenue? What does your web browser provide and you do not? This survey began in the first half of 2007 with the digital media The purpose of the survey is to help members of the American newspaper association know about the strategic operation, audience and income of the digital newspaper media environment.