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不少在市场中摸爬滚打、历经风雨变幻的企业家总是困惑于这样一个简单的问题:自己的核心产品不论品质还是价格都不次于市场上那些已经叫得响的畅销品牌,而且宣传推广方面的功夫也没少做,可为什么老是打不开市场呢? 这怨不得顾客,更怨不得市场。我们如今所面对的这个市场很多产品是高度同质化的。有经济学家说,在产品高度同质化的市场上,核心产品本身之间停留在产品层面上的竞争实际上已经没有多大意义,所不同的是产品内在文化
Quite a few fickle in the market, the ever-changing entrepreneurs are always puzzled in such a simple question: their core products regardless of quality or price are not inferior to those on the market that has been snapped the best-selling brand, and Publicity and promotion efforts have not done less, but why can not always open the market? This grudge customers, but also blame the market. Many products in this market we are facing today are highly homogeneous. Some economists said that in the highly homogeneous product market, the core products themselves remain at the product level competition is actually meaningless, the difference is the inherent culture of the product