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目的了解城市居民在SARS突发事件中对健康教育的需求情况及影响因素。方法对北京、太原和哈尔滨市的城市居民进行个人问卷调查,对相关人员进行访谈。结果公众愿意接受的健康教育方式排在前3位的是:电视专家讲座(80.7%)、报纸专栏(57.1%)、广播(31.0%)。人们普遍偏好传统的三大媒体作为健康教育知识的获取渠道;受教育程度、收入与健康教育满意度呈负相关。结论建立并完善突发事件健康教育与健康促进的健康传播模式;专业机构应密切关注受众的信息选择,以需求为导向;加强危机心理支持。
Objective To understand the demand for health education of urban residents in SARS emergencies and the influencing factors. Methods Individual residents in Beijing, Taiyuan and Harbin were surveyed and interviews were conducted with relevant personnel. Results The public is willing to accept the top three health education methods: TV expert lecture (80.7%), newspaper column (57.1%) and radio (31.0%). People generally prefer the traditional three major media as health education knowledge access; education, income and health education satisfaction is negatively correlated. Conclusion Establishing and perfecting the health education and health promotion mode of health education for emergencies; professional organizations should pay close attention to the information choices of the audiences and be guided by the demand; strengthen the psychology support of crisis.