论文部分内容阅读
在科学技术迅速普及、知识经济日新月异的深刻变革中,我国视觉传达设计正在发生着先导性的变化。一方面,经济全球化发展的良好势头将进一步刺激消费,大量优秀的国外产品将会越来越多地涌入中国市场。另一方面,随着人们生活水平的提高,消费者的个性化审美需求会更加丰富,设计师与商界的合作将更为紧密。本文结合视觉传达设计在中国的发展现实谈新时代下视觉传达设计现实与展望。
In the rapid transformation of science and technology and the ever-changing knowledge economy, the visual communication design in our country is undergoing a leading change. On the one hand, the good momentum of economic globalization will further stimulate consumption and a large number of excellent foreign products will increasingly pour into the Chinese market. On the other hand, with the improvement of people’s living standards, consumers will have more personalized aesthetic needs and the cooperation between designers and the business community will be even closer. In this paper, visual communication design in China’s development of reality under the new era of visual communication design reality and outlook.