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进入新世纪以来,大多农村报刊发行大幅下滑,经营陷入窘境。面对新形势,有的农村报刊变更报刊宗旨和读者定位,挺进城市报刊市场;有的农村报刊靠行政摊派或政府补贴消极度日。但也有部分农村报刊锐意变革,在农村地区开拓出一片生机勃勃的报刊“蓝海市场”。 1.创新机制:地方小报实现跨地区发展《农业科技报》是陕西杨凌农业高新区政府主办的一份农业党报,2001年创办之初,区政府给报社的资助是三年递减的差额拨款,而后报社将完全自负盈
Since the beginning of the new century, most newspapers and periodicals in rural areas have plunged and the operation has run into a dilemma. In the face of the new situation, some rural newspapers and magazines have changed the purpose of newspapers and readers to advance into the urban newspapers and periodicals market. Some rural newspapers rely on administrative assessments or government subsidies for their negative results. However, some rural newspapers and periodicals are also determined to make changes and open up a vibrant newspaper “Blue Ocean Market” in rural areas. 1. Innovative Mechanism: Local Tabloid Realizes Trans-regional Development Agricultural Science and Technology Daily is an agricultural party newspaper hosted by the government of Yangling Agricultural High-tech Zone in Shaanxi Province. At the beginning of its establishment in 2001, the district government subsidized the newspaper with a three- Then the newspaper will be completely self-financing