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现代人家庭生活三大组成的娱乐、教育、理财,在北京家庭里的地位却大不一样。由零点公司公布的一项调查显示,北京市拥有电脑的居民游戏软件和教育软件比例均超过三分之二,而理财软件的拥有率只有五分之一。 这份对北京等10城市1449个家庭进行的调查同时显示,近七成人未来一年要买教育软件,四成人要买游戏软件,同样,只有四分之一的人打算买理财软件,并集中于高学历、高收入、低年龄群体。在这份调查中,北京家庭对理财软件的需求明显低于沪宁
Modern family life composed of three major entertainment, education, financial management, in Beijing’s family status is quite different. According to a survey released by Zero Point, more than two-thirds of Beijing’s residents have game and educational software with computers, while wealth management software owns only one-fifth. The survey of 1449 households in 10 cities including Beijing shows that nearly 70% of them buy educational software in the next year and 40% want to buy game software. Similarly, only one quarter plan to buy software and concentrate on higher education Education, high-income, low-age groups. In this survey, the demand for wealth management software by Beijing families was significantly lower than that of Shanghai-Nanjing