论文部分内容阅读
中国古人以九为阳数之最,全运,在风风雨雨中已经走到第九届;四十不惑,五十而知天命,全运,如今就走在不惑与知天命之间。新世纪之初,我们又该如何审视这个独具中国特色的庞然大物呢?接轨:成功的市场动作与一流的科技、环保有句民谣叫“东西南北中,发财到广东”。早在14年前的第六届全运会上,广东人就敢为天下先,创下不少中国第一:第一次不要国家拨款而由地方政府自筹资金,第一次发行体育彩票,第一次有了指定产品和吉祥物专利权。14年过后,广东人自然要做得更好。为了九运集资,组委会专门成立粤兴公司以减少中间环节。将全部资源重新定位包装,对所有有形、无形资源都进行了立体全方位的开发、拍
In ancient China, the nine ancients are the most positive and all-powerful, having reached the Ninth China in the ups and downs; 40 are not perplexed, 50 are aware of destiny and all-rounders, and now they are walking between ignorance and knowing destiny. At the beginning of the new century, how should we examine this monolith with Chinese characteristics? The convergence: successful market movements and first-class science and technology, there is a folk song called “making money from east, west, south and east to Guangdong”. As early as 14 years ago, at the 6th National Games, Cantonese dared to make the world first, setting a lot of China first: the first time without national funding by the local government self-financing, the first issue of sports lottery, For the first time, there are designated products and mascot patents. After 14 years, Cantonese naturally have to do better. In order to raise funds for the nine games, the organizing committee set up a special company in Guangdong to reduce the middle part. All resources will be repositioned packaging, for all tangible and intangible resources have a three-dimensional all-round development, shoot