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根据实力传播对全球主要广告市场每一个季度的统计,全球广告开支仍呈上升趋势,涨幅点主要在电视和网络两部分。其中由于网络部分的大幅增长,使全球互联网广告大大超过报纸广告。据调查英国在四五年前,已成为世界上第一个互联网广告超过电视广告的国家。其中互联网里最大的涨幅是社交媒体以及视频,这与中国近两年互联网的发展近乎相同。由此看出,电视广告的未来发展值得深思。大数据融合内容传播助力电视营销目前,内容广告植入正在成为一个重要趋势。国外
According to the strength of the spread of the world’s major advertising markets every quarter of the statistics, the global advertising spending is still on the rise, mainly in the increase of television and the Internet in two parts. Which due to the substantial part of the network growth, so that the global Internet advertising greatly exceeded newspaper ads. According to a survey of Britain, four to five years ago, Britain became the first country in the world to have over-the-air advertising on television. Among them, the largest increase in the Internet is social media and video, which is almost the same as the development of the Internet in China in the recent two years. This shows that the future development of television advertising is worth pondering. Big Data Convergence Content Broadcasting Boosting TV Marketing Content advertising implants are becoming an important trend right now. foreign