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“微慈善”是在传统慈善组织遭遇信任危机的背景下,由民众自发形成的,通过技术平台整合而成的新型慈善模式。本文探讨了当前中国社会“微慈善”的发展现状主要分为微博和社区两大类;进而从微慈善现实案例分析,阐述我国微慈善在自发形成阶段存在的不足和现实困境。微博慈善信息的不真实、善款的不规范以及组织管理问题等均是我国微慈善面临困境的主要原因。
“Micro Charity ” is a new type of charity formed spontaneously by the people and integrated through the technology platform under the background of the crisis of trust of traditional charities. This article explores the current development of Chinese society “charity ” is divided into two major categories of microblogging and community; and then from the micro-charity case analysis of the current, our country charity in the spontaneous formation of the existing shortcomings and the real predicament. Weibo charity information is not true, non-standard donations and organizational management issues are the main cause of China’s micro-charitable difficulties.