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改革开放以来,我国的旅游业得到了迅猛发展,已形成了一定的行业规模。从行业的角度来看,旅游业是一项经济产业。但从旅游者的角度而言,旅游业又带有很强的文化性,因为大多数旅游者是为了追求一种身心的文化享受才进行旅游活动的,文化享受是他们旅游的目的。旅游业只有体现出各种不同的文化特点才能吸引旅游者,促进旅游消费,产生经济效益。因而从一定意义上说,没有文化就没有旅游业,文化是旅游业生存发展的灵魂。
Since the reform and opening up, China’s tourism industry has been rapid development, has formed a certain scale of the industry. From an industry perspective, tourism is an economic industry. However, from a tourist’s point of view, tourism is highly cultural. Most tourists travel for the sake of the pursuit of a spiritual and cultural enjoyment. Cultural enjoyment is the purpose of their tourism. Only by reflecting the different cultural characteristics of tourism can tourists attract tourists, promote tourism consumption, and bring economic benefits. Therefore, in a certain sense, there is no tourism without culture and culture is the soul of the survival and development of tourism.