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2003年的岁末,飞利浦上演一出精彩“贺岁片”,飞利浦全球管委会17位高管在CEO柯慈雷带领下集体亮相中国,阵容可谓豪华。这家号称上个世纪20年代就来到中国的跨国公司,在公司100多年的历史中,自1985年开始在中国建立第一个合资企业后的第18个年头,第一次将全球董事会放到阿姆斯特丹以外的城市召开。这个行动明显地表露出飞利浦对中国市场的强烈兴趣,从2003年11月的上海,飞利浦传达出再清晰不过的信息:中国市场,是飞利浦志在必夺之地。
The end of 2003, Philips staged a wonderful “New Year film”, Philips Global Management Committee 17 executives led by the CEO Ke Caili collective debut in China, the lineup can be described as luxurious. The multinational company, which claims to have come to China in the 1920s, has for the first time in its 100-plus years of history the 18th year since its establishment of the first joint venture in China in 1985, putting the global board of directors To cities outside Amsterdam. This action clearly shows that Philips has a strong interest in the Chinese market. From Shanghai in November 2003, Philips delivered a clear message: the Chinese market is where Philips aspires to be.