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伴随着高校扩招的不断发展,资金已经成为制约目前我国普通高校校园体育活动顺利开展的瓶颈,校园体育如何通过自身的努力积极获得企业赞助将成为一段时期内我国普通高校校园体育发展的一条途径。本文运用文献资料法和访谈法,在梳理我国大众体育赞助和调查目前我国普通高校校园体育赞助现状的前提下,分析影响普通高校校园体育赞助的因素,并在此基础上运用逻辑推理的方法,提出校园体育赞助可持续发展的模型,即校园体育应借助社区体育和企业体育发展的平台来扩大自身影响力和号召力,并积极寻求校友、中介等的合作,从而实现多渠道融资,以促进我国校园体育活动的繁荣开展。
With the continuous development of college enrollment, funding has become the bottleneck restricting the smooth development of college physical education in our country. How to actively obtain corporate sponsorship through its own efforts will become a way for the development of college physical education in China for a period of time. Based on the literature review and interviews, this paper analyzes the sponsorship of mass sports in China and investigates the status quo of the current college sports sponsorship in China. Based on the analysis of the factors that influence the sponsorship of college sports in ordinary colleges and universities and the application of logical reasoning, Proposed a model of sustainable development of campus sports sponsorship, that is, campus sports should expand its influence and appeal with the help of community sports and enterprise sports development platform, and actively seek the cooperation of alumni, agencies and so on, so as to realize multi-channel financing to promote The prosperity of our country’s campus sports activities.