论文部分内容阅读
律师先生:我是某保健食品厂厂长,最近,我厂研制出一种新产品,准备通过广告宣传打开市场。一些单位和个人获悉,纷纷与我厂联系,提出帮助设计、制作、代理、发布广告。面对众多的单位和个人,我厂一时不知道如何选择。请问:哪些单位和个人可以设计、制作、代理、发布广告?吕俊吕厂长:《广告法》第23条规定:“广告主委托设计、制作、发布广告,应当委托具有合法经营资格的广告经营者、广告发布者。”其中,广告主是指“为推销商品或者提供服务,自行或者委托他人设计、
Mr. Lawyer: I am director of a health food factory. Recently, I have developed a new product to open the market through advertising. Some units and individuals have been informed that one after another contact with our plant, put forward to help design, production, agency, advertising. Faced with a large number of units and individuals, I do not know how to choose a factory. I would like to ask: Which units and individuals can design, production, agency, advertising? Lvjun Lu director: ”Advertising Law“ Article 23 provides: ”advertisers commissioned the design, production and distribution of advertisements should be entrusted with the legitimate business qualifications Advertisers, Advertisers. “Among them, advertisers refer to” design for themselves to sell goods or provide services, either on their own or with others,