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“数据库驱动”的市场细分技术不应该仅仅集中在预测客户的反应和销售量上,还应该去尝试改变客户的消费习惯。数据库也完全能够支持企业为消费者提供更加适合的产品,策划更有创意的营销活动。
“Database-driven ” market segmentation technology should not only focus on the prediction of customer reaction and sales, but also should try to change the customer’s spending habits. Database is also fully able to support businesses to provide consumers with more suitable products, planning more creative marketing activities.